WildBrain and Pokémon to launch FAST channel

WildBrain and Pluto TV are teaming up to provide fans with an accessible and curated stream of episodes across 22 seasons of the iconic original animated Pokémon series.

WildBrain is partnering with free streaming television service Pluto TV to launch the first-ever single-IP Pokémon FAST channel on 22nd October. The launch follows the recent announcement of WildBrain’s agreement with The Pokémon Company International to become the only distributor of the single-IP Pokémon FAST channel, with the rights to sell direct advertising inventory for the Pokémon channels through its Media Solutions team. Pluto TV’s channel will provide fans with an accessible and curated stream of episodes across 22 seasons of the original animated Pokémon series.

Additionally, 22nd October will see the launch of two new FAST channels on Pluto TV, Strawberry Shortcake & Friends and Go Go Gadget!, centred around WildBrain’s beloved brands, Strawberry Shortcake and Inspector Gadget. The channels will also feature other popular brands, including Rainbow Ruby, Madeline and more on Strawberry Shortcake & Friends, and Ripley’s Believe it or Not!, Archie, Sonic the Hedgehog, Super Mario Brothers and more on Go Go Gadget!.

Lara Ilie, VP AVOD and FAST at WildBrain, said: “This partnership with Pluto TV marks a milestone as we launch the first-ever single-IP FAST channel for the iconic Pokémon brand. FAST presents an ideal opportunity to grow audiences for brands like Pokémon—ones with deep content libraries that are loved by kids and families around the world. We’re thrilled to work with Pluto TV to share Pokémon, along with Strawberry Shortcake and Inspector Gadget, with their community of fans.”

“We’re proud to be the exclusive launch partner for the first-ever single-IP Pokémon FAST channel, alongside iconic brands like Strawberry Shortcake and Inspector Gadget. This collaboration not only expands our family-friendly content but also allows parents to introduce their childhood favourites to a new generation,” stated Kevin Sullivan, VP Content Partnerships, Pluto TV. “At Pluto TV, we’re dedicated to delivering timeless stories that resonate with audiences of all ages, creating shared experiences for families and offering television for the kid at heart. By making beloved characters such as these accessible to everyone, anytime and completely free, we continue to solidify Pluto TV as the go-to destination for the best in entertainment.”

WildBrain operates FAST channels for more than 20 brands, including Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Slugterra, Pokémon, Sonic, Super Mario and more. Additionally, WildBrain’s in-house Media Solutions team provides strategies for advertisers and brands to reach kids and family audiences across FAST, AVOD and gaming. offering partners the expertise, operational infrastructure and insights needed to leverage and optimise the FAST and non-YouTube AVOD opportunity for their brands.