Finance company removes Twitter emoji over swastika resemblance

A finance company that specializes in cryptocurrency recently released a new Twitter-exclusive emoji — only to redact it following backlash due to its resemblance to the infamous Nazi emblem.

Binance and its CEO, Changpeng Zhao, tweeted Wednesday using the emoji, but the symbol has since been updated after people pointed out its similarities to a swastika.

One tweet drawing attention to the emoji's resemblance to the symbol was liked by more than 15,000 other users. It also happened to be debuted on Adolf Hitler's birthday, which raised further suspicion.

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Hours later, Binance responded to the concerns and updated the emoji.

"Well that was obviously really embarrassing," the company tweeted. "We're not sure how that emoji got through several layers of review without anyone noticing, but we immediately flagged the issue, pulled it down, and the new emoji design is being rolled out as we speak."

Its new emoji more closely resembles a hot air balloon shape emblazoned with Binance's logo.

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The swastika, long before Germany's fascist party adopted it, meant "well-being" in Sanskrit.